Electrical supplies
Electro Sur
Cross-brand equivalents left the spreadsheet and became part of the quote.
Published · September 2026
ExampleAn example case that shows the format of this section: the company, the figures and the video are fictional and will be replaced by real cases.
- Catalog
- 11.500 SKU
- Systems
- ERP + PIM
- Branches
- 4
Context
Results
- 78%
- Requests solved without escalating
- 3×
- Quoted lines with an alternative
- -50%
- Time to build a project quote
Figures reported by Electro Sur.
The challenge
When a breaker from one brand was missing, finding an equivalent with the same rating took phone calls and a spreadsheet only one person maintained.
Projects were quoted with what the main warehouse had, even when another branch had stock.
What was implemented
The catalog's electrical specifications were normalized and equivalents were loaded as relationships between products, not as notes.
Stock per warehouse joined the same query, so the alternative offered is the one that can actually ship.
One person used to maintain the equivalents spreadsheet. Now the system maintains it and the team reviews it.
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